Brandon and Kaitlyn Oberdorfer
The Oberdorfer Team

Brand & website project · Concept 3 · October 2026

Luxury atevery price point.

The brand identity, design system and website for a husband-and-wife Massachusetts real estate team, evolved from Wakefield at Home.

Prepared for Brandon & Kaitlyn Oberdorfer · Powered by Real Estate Wealth Acquisition and Preservation Brokerage

Proposals awaiting approval
The projectThe Oberdorfer Team

Read in this order.Approve as you go.

Discovery

Deliverables 1 and 3

A page-by-page audit of Wakefield at Home, with fonts confirmed from the PDF and colors sampled from it, a review of REWAP Brokerage, and three magazine-based directions with the recommendation.

Ready

Brand Book

Deliverables 2 and 4

Twenty chapters: brand story, mission and vision, positioning, audiences, voice, messaging, logo system, color, type, photography, layout, and applications (social, print, signage and agent materials) with governance.

Ready for review

Design System

Deliverable 5

Version 1.1, complete: tokens, type, grid, breakpoints and icons, plus every component on the example site with its states. That includes search and results, listing detail, forms, alerts and dialogs. Each component is mapped to a WordPress block, and the tokens are exported as JSON and as a WordPress theme.json.

Ready for review

Example Website

Deliverables 6–8

A working, responsive prototype: home, buy, sell, communities, team directory, agent page, journal, join our team, office and contact. It uses clearly labeled demo listings and no live MLS data.

Ready for review

WordPress, IDX and launch decisions

Deliverables 9–10

Theme and plugin architecture, the built-in CRM, IDX options and every open decision with its options, a recommendation and what it holds up.

Decisions open

Now live

The example site.Built from these pages.

More than forty pages assembled entirely from the design system's components: home, buy with working search and saved homes, six demo listings, sell, Massachusetts market insight, communities and twenty-seven town guides, team directory, Brandon and Kaitlyn's profile, journal and the fall field guide, join our team, office and contact.

Open the example site

Where the project stands.

  1. DiscoveryAudit, REWAP review, directions
  2. DirectionA + B chosen, Oct 15
  3. Brand and systemBrand book, tokens, components
  4. Example websiteResponsive prototype

Waiting on the team: approval of the direction and logo; confirmation of the portrait photography; team email and license details; the Worcester office address; REWAP disclosures; the IDX vendor. See every decision and its options.

Files: download Wakefield at Home, Fall 2026 (3 MB, web edition). The full-resolution print file stays in the repository under source/. The product brief is in PRODUCT.md and the visual system in DESIGN.md.

Contact: Brandon & Kaitlyn Oberdorfer, 406-250-7620.