A brand book, and the website it describes.

The team site and a future REWAP site share data without duplicating it. A vendor-neutral IDX adapter turns the MLS PIN feed into one property record per listing. Every lead reaches Follow Up Boss as an event carrying the person, the house or search, the page and the campaign it came from, with the brokerage attached.

Brokerage (REWAP Brokerage LLC, authority)
  └── Team (The Oberdorfer Team, brand) ── publishes ──> Article / Town page
        └── Agent (Brandon, Kait, future agents)
IDX adapter (vendor-neutral, MLS PIN feed) ── supplies ──> Property
Lead ── references ──> Property, Team, Agent, Brokerage ── forwards to CRM

POST https://api.followupboss.com/v1/events
{
  "source":  "[team website domain]",
  "system":  "OberdorferTeamSite",
  "type":    "Property Inquiry",
  "person":  { "firstName": "Sam", "emails": [{ "value": "sam@example.com" }], "tags": ["Website", "Holden"] },
  "property": { "street": "14 Orchard Lane", "city": "Holden", "state": "MA", "mlsNumber": "[MLS PIN number]" },
  "campaign": { "source": "facebook", "medium": "paid_social" }
}

The full Follow Up Boss handoff · Try it on a listing

Team, then brokerage

The Oberdorfer Team is the consumer brand; REWAP Brokerage LLC is the brokerage of record. Both appear on every page, listing and form, and the brokerage line is never larger than the team name.

Nothing invented

No testimonials, sales figures, awards, license numbers or response times. Unknowns are bracketed placeholders, like [license #].

Samples are labeled

Every listing, price and story is a sample; every photograph is a credited Unsplash sample. Listing interiors are not of the listed house, and the gallery says so.

Fair housing

We describe homes and places, never who should live in them. Equal Housing Opportunity in every footer.

Access

WCAG 2.1 AA: tested color pairs only, visible focus, 44px targets, labeled fields, reduced motion respected.

People

Portraits, bios, Kait's role and license details, direct phone numbers and a reply time the team can keep.

Brokerage

REWAP's address and license block, required disclosures, and the principal broker's sign-off on footer language.

Follow Up Boss

Register the site as a system, create the API key, name the source, set the lead flow and action plans, and create the Brokerage custom field. The checklist

Data

The IDX vendor, the MLS PIN disclaimer text, and the monthly market figures for the town pages.

Photography

A real shoot to replace every sample. The shot list is in chapter 07 of the brand book.

Service commitments

The copy carries the brand book's proposed commitments: answering their own phones, plans in writing, a weekly written update. The team confirms each one, or it comes out.

Writing

Town pages for the launch towns, written and fact-checked by the team; the first month of Field Notes.

The repository README carries the whole brand book in text, chapter by chapter, plus the page list, how the demo is built and how to run it locally. PRODUCT.md and DESIGN.md hold the product truth and the design system the WordPress theme is built from.