- Presentation
- Professional photography, a written story of the house, and preparation advice room by room.
- Strategy
- Timing, the likely buyer and the launch plan, agreed in writing before the house goes on the market.
- Local market
- What has sold nearby, how long it took and why, from MLS records.
- Pricing
- A range with the reasoning shown, and a plan for what we do if the market answers differently.
- Marketing
- The listing page, a Field Notes feature, open houses and targeted local promotion.
- Negotiation
- Offers compared side by side, net proceeds calculated for each, and a clear recommendation.
- Communication
- A weekly written update, whether or not anything changed.