Brand StandardsConcept 1 · Draft for review

Chapters

Interface

Working components, not pictures of them. Every control here is real HTML with its states, ready to translate into WordPress blocks.

7.2

Buttons and links

Square, quiet and few. A view has one primary action. Labels say what happens.

Inline links in body copy look like this link to the buyer’s guide: navy with a fine bronze underline that turns navy on hover.

VariantUseStates
PrimaryThe one main action per viewHover Navy 700 · pressed Night · disabled Plaster/Granite · loading spinner, label kept for screen readers
SecondaryAlternative actions beside a primaryHover fills Night
QuietTertiary, reading links, “more” actionsUnderline turns navy on hover
On navyInside statement rooms and CTA bandsHover Bronze Light
7.4

Property cards

A catalogue entry: image, price, address, facts, source. No badges beyond status; no “hot” or “must see.”

Sample dataAddresses and brokerages are fictional.

Open Sat 11–1
$824,500

7 Sample Lane, Lenox

4 bd2.5 ba2,610 sq ft1.2 ac Listed by REWAP Brokerage
  • Image4 : 3, the MLS standard. When a listing has no photograph yet, the matching elevation drawing appears with “Photo pending.”
  • StatusOne status label only, from the MLS vocabulary: For sale, Open house with time, Under agreement, Sold with date.
  • AttributionListing brokerage on every card, as MLS rules require. REWAP’s own listings say so plainly.
  • InteractionThe whole card is one link (the address); the save button is a separate, labelled toggle above it.
7.5

IDX views

MLS data rendered in REWAP’s own components through a provider adapter, so the feed looks native and the vendor can change without a redesign. See 9.4 for the data contract.

Results list

112 homes in Worcester County · sample

$559,00022 Example Road, Shrewsbury4 bd2 ba2,040 sq ft
$615,0008 Sample Terrace, Worcester3 units8 bd3 ba

Listing facts

Sample listing facts
StatusFor sale · 12 days
TypeMulti-family, 3 units
Year built1912
Lot0.14 ac · 6,098 sq ft
Taxes (FY2026)$7,212
Gross rents (stated)$5,850 / mo
MLS #73000000

Sample data. Listing data courtesy of MLS PIN; deemed reliable but not guaranteed. Last updated with date and time.

Saved search

Multi-family under $700k, Worcester

Daily email · 3 new since Monday

Edit
  • Map and listSplit view on desktop with the list on the left; on phones, the map is a full screen with the list in a draggable bottom sheet. Map pins are navy squares carrying the abbreviated price; the selected pin turns bronze and its card scrolls into view. The list is always the accessible equivalent of the map.
  • Listing detailGallery first at 4 : 3, then price, address and facts table, the description, then “What to know” (taxes, zoning, disclosures) written by REWAP where available. Contact sits in a fixed bottom bar on phones.
  • Open housesListed by date with calendar export. Times in Public Sans; the date as the heading.
  • Saved properties and searchesSaving needs only an email; accounts are optional. Alerts are opt-in with frequency control.
7.6

Agents, brokers and affiliated teams

REWAP frames the people who work under it without absorbing them. Every person and team page states the relationship in one line.

Hong Tran

Founder · Real Estate Lawyer

Brandon Oberdorfer

Broker · The Oberdorfer Group

Relationship line

REWAP BrokerageThe Oberdorfer GroupBrandon Oberdorfer, Broker

REWAP Brokerage The Oberdorfer Group
team mark (theirs)
  • Co-brandingREWAP first, team second, equal height, divided by a 1 px rule and 2 r of space.
  • Team pagesLive at /teams/oberdorfer-group, use the team’s own name and photography, and carry REWAP’s header, footer and disclosures.
  • NeverRecolor a team mark in REWAP colors, merge the names, or present a team member as REWAP staff without the team.
7.7

Places and articles

Community pages describe places with sourced facts. Editorial cards lead with the question they answer.

7.8

Forms

Labels above fields, hints before errors, errors that say how to fix the problem. Ask only what the next step needs.

What can we help with?
Enter a phone number with ten digits, for example 508-509-7759.
We reply within one business day.
No obligation. We never share your details.
7.9

Notices and empty states

Status color only for status. Every message names the situation and the next step.

Listing data refreshes every 15 minutes. Showing results as of 9:30 AM.

Search saved. We will email new matches daily.

This listing is under agreement. Showings may be limited.

No active listings match these filters.

Widen the price range or add a nearby town. You can also save this search and we will tell you when something matches.

7.10

Accordions, disclosures and paging

Legal text is part of the design, set to be read, not hidden in grey.

What does a buyer’s agency agreement commit me to?

It defines who represents you, for how long, and how that representation is paid. We will walk through every clause with you before you sign, and you will receive a copy.

Who pays the brokerage fee?

Fees are negotiable and set out in writing. We explain the options for your situation at the first meeting.

Can REWAP act as my attorney in the sale?

Placeholder answer pending review by Hong Tran; the roles of broker and attorney in a single transaction must be explained accurately.

Massachusetts Mandatory Licensee-Consumer Relationship Disclosure

Massachusetts requires real estate licensees to give you this disclosure at the first personal meeting about a specific property. It explains the types of agency relationships available to you.

Read the disclosure (PDF) · Fair Housing statement · REWAP Brokerage LLC, 652 Park Ave, Worcester, MA 01603

7.11

Calls to action

One per page, at the end, specific to the page’s audience. It offers a conversation, not a funnel.

Sell with someone who has read every line.

Ask for a pricing review. We will show you the comparable sales we used and why, before you decide anything.