Concept 1 Calibrated Signal
A brand identity, a 17-section brand book and a 15-page website prototype for Jeremy Anderson Tech. Direction 01: Future Systems. The identity is a modern oscilloscope: a noisy signal that locks steady into the JAT mark.
Two deliverables, one system.
The brand book defines the identity and its production tokens. The site prototype applies them to every page the agency needs.
Brand Book
Positioning, audiences, architecture, voice and tagline; the JAT logo system with construction and misuse; color, type, grid and motion; live UI components; applications from business cards to merch; tokens for CSS, theme.json and JSON.
Site Prototype
Home, services and full pricing, four channel pages, work and three open-source case studies, about, approach, insights, contact and a site map with the WordPress block plan. Static HTML that maps onto Gutenberg blocks.
Every page in the prototype.
Each page links to its planned production URL through its canonical tag; the site map page lists the redirect plan.
Services
- Services & pricingEvery package, hourly rate, care plan and add-on, plus FAQ
- CH1 PlatformsWeb design, WordPress engineering, custom software and PWAs
- CH2 IntelligenceAI discovery, custom AI tools, private LLMs, automation
- CH3 SecurityAudits, hardening, SIEM/SOC monitoring, privacy review
- CH4 OperationsManaged hosting, care plans, performance, SEO/AEO/GEO
Work
Design files
Source, records and tooling live in the repository. Running python3 design/tools/build_all.py rebuilds every page served here.
- README.mdEverything about this concept: idea, map, build, deploy, WordPress theme
- PRODUCT.mdProduct truth: users, positioning, prices, evidence
- DESIGN.mdDesign system record with machine-readable tokens
- .impeccable/surfaces/site-index-html.mdDirection contract for Calibrated Signal
- .impeccable/design.jsonTonal ramps, motion, breakpoints, component snippets
- brand-book/assetsProduction SVG logos: mark, lockups, icon
- wordpress/jat-signalJAT Signal WordPress block theme: source, guide and changelog
- ReleasesInstallable theme: jat-signal.zip
- design/identityWordmark outliner, logo and sprite generators, explorations
- design/brand-book-srcBrand book source
- design/site-srcSite styles, trace engine and Python page builder
- design/toolsBuild, type-role, font-subset and capture scripts
- fontsSelf-hosted Archivo and Martian Mono subsets with their licenses
- design/reviewReview records: finish review, hardening, adaptation, typesetting, performance, polish
About this concept
- Real proof only. Case studies are Jeremy's own public projects. No testimonials, client logos, invented metrics or team members.
- Published facts. Prices, timelines, package labels and founder facts come from the current jeremyanderson.tech.
- Labeled placeholders. The founder portrait is marked "to be photographed"; project visuals are labeled schematics; the contact form validates but does not send.
- Out of search. Every page is
noindexandrobots.txtblocks crawlers until launch. - Built to ship. The JAT Signal WordPress block theme carries this design onto the live site without losing content, and sets up a complete site on a new install. Download the theme.